Qingdao International Beer Festival Begins at the last weekend in every August and lasts for 22 days. This large-scale festival celebrated by the whole city presents a scene of jubilation, music resounding in the air, cheers deafening, fireworks flowering on the sea, military band, color flags teams, festooned vehicle, folk customs shows, and the parades rejoicing on the streets. The guests can enjoy and taste several dozens of beers from home and abroad, while exchanging information, conducting discussion and freeing the spirits totally. At the same time various events will be held such as the Summer Arts Festival of Qingdao, sporting events on the sea, lectures on beer production, the Sand Sculpture Contest, and the Chinese Calligraphy and Painting Exhibition.
Qingdao has nature-endowed tourist resources and the wealth of cultural attractions- "Red Tiles, Green Trees, Blue Sea and Azure Sky, Mild Climate, and Convenient Transportation". The tourist industry has become the pillar industry of Qingdao and especially the International Beer Festival is the most exciting chapter of the splendid movement, bringing infinite business opportunities. From the 7th session, the International Beer Festival is held at the same time with Qingdao Conference on Economic and Trading Cooperation, Qingdao International Beer and Beverage Fair. Thus the beer producers at home and abroad not only promote their products through the International Beer Festival but also enhance their brand by the Qingdao Conference on Economic and Trading Cooperation, and Qingdao International Beer and Beverage Fair. The Qingdao International Beer Festival has been praised as the grandest beer festival in Asia with distinctive oriental features and has evolved into the tourism festival, cultural festival, and economic festival of Qingdao. It owns the credit to promote the image of Qingdao internationally and domestically.