The tourist logo of Tianjin is organically integrated with the "Heavenly Steed" of the national tourist sign and plasmodium of the phonetic alphabet abbreviation "TJ" of Tianjin. The plasmodium of "TJ" is also the first letter of "Tourism" in English. The arrangement of its lines can not only imply the characteristics of the river and sea but also embody the soaring flanks and the solid main body. This paradigm tallies with the main body of the downtown tourist area of Tianjin and the two flanks of Tanggu and Jixian County.